New BetMGM Sweepstakes Sends Winners to Sports Illustrated World Cup Party

BetMGM has launched a new World Cup-themed sweepstakes in partnership with Marriott Bonvoy, giving eligible customers a shot at a New York City trip tied to Sports Illustrated’s “Beyond the Pitch” Party series this July.

The promotion runs through June 21, 2026, and is aimed at BetMGM players who link their BetMGM and Marriott Bonvoy accounts, then place at least one $10 wager. After linking accounts, users can enter through the BetMGM Sportsbook app or website.

The top prize is built around the final stop of the Sports Illustrated event series in New York City on July 18. BetMGM is positioning the offer as part of a broader push to connect sports betting with premium travel and entertainment perks, rather than limiting rewards to bonus bets alone.

How Players Can Enter Before the June 21 Deadline

To qualify, players must be eligible BetMGM users, connect their Marriott Bonvoy and BetMGM accounts, and place a minimum $10 bet during the promotional window. Entries are submitted through the sportsbook platform once the accounts are linked.

There is a cap of 25 entries per entry period, and winners will be selected weekly throughout the sweepstakes. That setup gives repeat participants multiple chances to get picked before the promotion closes.

Players interested in the brand can also check the latest offers and platform details on the BetMGM Casino page, although this specific promotion is tied to the sportsbook side of the operator’s business.

What Winners Get From the Sports Illustrated Party Promotion

BetMGM said 10 grand prize winners will each be able to bring one guest to the event. The package includes VIP access to the Sports Illustrated “Beyond the Pitch” Party series finale, round-trip travel to New York City or travel funds, a three-night stay at Moxy Lower East Side, and dinner at L'Artusi Supper Club.

Beyond those headline prizes, 30 additional participants will receive a $100 bonus bet. Every entrant who earns at least one valid entry will also get 2,500 Marriott Bonvoy points, giving the sweepstakes some value even for players who do not land the main trip package.

That layered prize structure is notable because it spreads rewards across several tiers. Instead of making the promotion an all-or-nothing drawing, BetMGM and Marriott Bonvoy are adding smaller incentives that may appeal to casual bettors as well as higher-frequency users.

BetMGM Says the Goal Is Access to “Legendary Experiences”

Matt Prevost, BetMGM’s Chief Revenue Officer, said the company sees the sweepstakes as a way to offer something outside the usual bonus model.

“At BetMGM, we’re always looking for ways to reward our players with legendary experiences they simply can’t get anywhere else. Partnering with Marriott Bonvoy for this event allows us to bring fans inside the velvet ropes during a once-in-a-generation moment on the global sports stage,” Prevost said.

The quote lines up with BetMGM’s recent effort to present itself as more than a standard sportsbook operator. The company has increasingly leaned into media, entertainment, and exclusive event access as a way to stand out in a crowded US market.

Why the 2026 World Cup Is Becoming a Huge Betting Opportunity

The timing is no accident. The 2026 FIFA World Cup is expected to be one of the biggest betting events the US market has ever seen, helped by a larger tournament field and more favorable viewing hours for American audiences.

Deutsche Bank has projected total US World Cup betting handle at $3.3 billion, with estimates ranging from $2.5 billion to $4.1 billion. In that forecast, FanDuel is expected to take roughly $1.3 billion in bets, DraftKings about $1.1 billion, and BetMGM around $250 million.

The tournament itself is also expanding in a meaningful way. There will be 104 matches in 2026, up from 64 in 2022, and the games will be played across North American time zones. That should make live betting, pregame wagering, parlays, and same-game combinations more accessible to US bettors than in past World Cups held farther overseas.

Another key factor is market access. Around 135 million US adults now have legal online sports betting access, up from 104 million during the 2022 World Cup. That larger pool gives operators a much bigger audience to target with promotions, watch-party tie-ins, and event-based rewards.

The Bigger Strategy Behind BetMGM’s Latest Promotion

This sweepstakes fits into a wider strategy BetMGM has been building over the past several months. Company messaging has increasingly pointed to a goal of becoming an entertainment company with a sportsbook attached, rather than simply competing on odds, odds boosts, or standard bonus bets.

Recent moves support that idea. BetMGM announced a Bragg Gaming slot content deal and is also set to debut a branded game, “The Lion’s Share,” on CBS’s “The Price Is Right” on September 22. Those partnerships, along with this Marriott Bonvoy promotion, suggest BetMGM wants its brand attached to broader entertainment moments that reach beyond active bettors.

For players, that could mean more promotions built around travel, hospitality, and live events, especially during tentpole sports moments like the World Cup, the Super Bowl, March Madness, and the NBA Playoffs.

A Smartly Timed Push Ahead of World Cup Betting Fever

With the World Cup expected to draw major sportsbook activity in the US, BetMGM’s new Marriott Bonvoy sweepstakes gives the operator a timely way to build engagement before the event reaches full speed. The promotion mixes a relatively simple entry path with a high-end grand prize tied to a major media event in New York City.

For eligible users already planning to wager on soccer or other sports through BetMGM, linking accounts and placing a $10 bet may be a straightforward way to get in the mix before weekly drawings begin to narrow the field.